Organic Food Trend in Singapore

The new study by the Organic Monitor named The World of Organic Agriculture: Statistics & Emerging Trends 2010 reported that the global organic sales reached $50.9 billion in 2008, double the $25 billion recorded in 2003. Projected growth is between 20 and 30 percents, worldwide.

The organic food trend, which started in the 70s as a reaction to widespread use of agrochemicals in food production is now a major player in the food production and is not just a niche any more. The trend encompasses consumers, agricultural producers, food distributors, farmers, and affects even the financial market.

Organic agriculture started as local phenomena, people growing food mostly for themselves and for their neighbors. This trend grew into a growing popularity of small local producers, which could produce healthy, fresh food on a small scale for a reasonable price.

A lot has changed since. In 2008, land farmed organically in the world totaled 35 million hectares. This acreage was farmed by 1.4 million producers from 154 countries. The area of organic agricultural land increased all over the world by nine percent compared to 2007. The majority – 22 million hectares – were grassland. More than 8.2 million hectares were used for cropland. Almost 31 million hectares that are organic are wild collection areas and land for bee keeping.

The regions with the largest area of organically managed land are Oceania (12.1 million hectares in Australia, New Zealand, and surrounding island states), Europe (8.2 million hectares), and Latin America (8.1 million hectares).

Spire Research and Consulting together with the S.P. Joint Center of Management, Singapore, published the results of their study, which found that, from the small market in 2002 worth just about S $10,000, organic market grew to S$68 million in 2008. This growth trend is expected to continue at the rate of 20 to 30 percent per year.

Although the price of organic food in Singapore is about 112 percents higher than the price of the same produce grown traditionally, this did not deter the loyal organic shoppers. When interviewed, they said that the economic crisis did not force them to change their habits. Their reason for choosing organic food were the same as in the rest of the world: health safety, superior taste, environmental concern and fashion consciousness.

The study found that the organic market in Singapore still consists of high and middle income locals and expatriates, and in order to continue growing needs to reach the mass market. The suggested measure is to introduce government certification of local organic growers, in order to increase confidence of shoppers.

According to the CNN, organic food continued popularity trend parallels other similar trends, all related to the increased health concerns of average consumers: slow cooking, vegetarianism, flexitarianism (mostly plant-based diet), locally grown food and functional foods (foods with added value like vitamins).

The healthy eating is not the only reason for the continuous popularity of organic food. There is also an increased search for healthier lifestyle, especially among baby-boomers, who are reaching retirement age and searching for more meaningful existence. Many are opting for organic agriculture, as a way to live and to feed themselves.

How the Trend of a Woman’s Figure Has Changed Over These Years

Be it a female fashion model or an ordinary woman, there has been a significant change in their figures over the period of time. From a few decades back to the present, there has been a trend towards slimness as far as women’s figures are concerned. Beauty standard is something that has fluctuated greatly over the period of time. In the medieval Europe, overweight women were fancied. If one looks at the pieces of art created in those times, it is pretty obvious that obesity was a preferred feature in a woman’s figure.

During the Victorian era, it was considered ideal for a woman to be plump and full-figured hence, corsets were a widely used clothing item. At the beginning of the 1900s, slenderness started to be considered as more fashionable, and women started showing interest in athletics. It was the time when body weight started to be of high concern to the physicians. Women of this time were not ordinarily tall.

By the 1920s, the hourglass figure of the Victorian era gave way to the thin flapper and women achieved a washboard profile. During the World War I, an entirely different dimension of women’s figures evolved. This was mainly because of the active lifestyle of women during the war. Characteristics like energy and vitality were considered to be ideal and obesity meant inefficiency, and was considered as a sign of self-indulgence.

In the 1950s, voluptuous and thin women were considered as ideal. By the beginning of the 1960s, slenderness had started to be considered as the most important indicator of charisma. The women of this time weighed much less than those of a decade before. As the years passed, women started getting more conscious about their diet and weight, and they preferred slenderness to an hourglass full figure.

By 1975, while an ordinary woman had an average figure, the models weighed much lesser. This was the time when women started getting introduced to modeling, and they became very conscious about their figures. With the passage of time, the female models became only thinner than the average women.

Between the 1960s and 1980s, there was a lot of trend towards slimness, and it was considered attractive and promoted on a massive level. By the 1980s, women moved towards working out and exercising, to keep their bodies fit and toned. This was the time when a fit and toned yet, slim body was considered beautiful. The women, who were conscious about their diet, enough to maintain a fit look, now started exercising, which lead to an obvious change in their lifestyles from that of a few years ago.

As the years advanced, artificial methods of changing and maintaining the body shape became popular. Celebrities and models started getting treatments for making their bodies look more beautiful and attractive. In the 1990s, women were back to being voluptuous. With the passage of time, the trend has again moved towards slenderness, and now, size zero is something that is the most prevalent in the world of modeling. Even the ordinary women want to remain slim, and consider the hourglass figure as more attractive.